Art Direction for Marketing campaign 2017
– EAT LIKE NO OTHER
– EAT LIKE NO OTHER
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We create 4 protagonists from 4 atypical eating habits of the customers.
1. The Explorer: love to try new and foreign food
2. The Jetlagged: eat lunch and dinner later than the others
3. The Planner: meticulously plan out each of her meal
4. The Indecisive: cannot make up her mind on what to eat
With corresponding food and styling, we bring the different characters alive.
Credits:
Art Direction: Jø Cheung
Photography: Victoria Chan Photography
Styling: Lorraine Lo
Make up Artist: Sasha Wong
Hair Stylist: Tea Choi