Apidae is flagship store which is built out of respect for
craftsmanship in honest materials, clean, real commodities
with a minimal impact on the environment. To celebrate
small and candid moments in everyday. In everything
we strive to deliver what young family (25 – 40 year-old)
want: Solutions for modern maternity, Intersection of
functionality and Lifestyle attitude, Collections ranging
products from accessories.

Project goals
Create the brand history, values and philosophy
through its Identity, thus establishing a Brand Equity.

Creative solution
Apidae’s primary logo is a word mark. The main lettering
style is serif but round with Nordic influence. The design
style is spirit of Lagom. It represents “sufficient, adequate”.
Less is More. The overall style portrays lifestyle, simplicity
and functionality.

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