Client
Moji is a baby product brand rooted in Germany,
producing finely crafted products.
Moji redefines the living with smart and
inviting furniture and baby products.

Project goals
Create the brand history, values and philosophy
through its Identity, thus establishing a Brand Equity.

Creative solution
The design elements are symbolic of the tree-ring and
logotype of its name that inspired the creation of the brand.
They also represent life-long. The main colour scheme will be
forest green and peach nectar. The design is inspired by
Scandinavian design and give the brand an organic and natural feel.

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