Client
Wisers innovates and evolves to help clients using data to
make smart decisions in Greater China. It’s rebranded
since Jan 2018, a new look and customer user experience
that reflect the leading edge position in the pioneering
use of AI and the world’s largest Chinese database.

Project goals
Revamp the brand values and philosophy
through its Identity, thus establishing a Brand Equity.

Creative solution
The design style is full of cyber urban elements. The logo
is made of unlocked fingerprint security icon. Colours are
vibrant, edgy graphics illustrating social media scenes in a fun way.

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