Oya Concept Store
Oya is more than a coffee shop, it’s a sanctuary for self-discovery, exploring the dialogue, and walking the mindfulness journey between yourself and the natural world. They sought an identity that reflected their quality and distinguished them within the coffee industry and concept store.
Role
Creative Director
Project Scope
Branding Strategy
Identity Design
Art Direction
Collateral
Imagery Guideline
Social Media Management
Year
2025
Location
Hong Kong
Strategy
The goal was to develop a distinctive identity that embodies Oya’s values of nature-centric design, mindfulness, and community connection. Inspired by the fluidity of natural elements, we utilized clean, serif typography for the brand name and paired it with a softer, organic font to convey a personal touch. This balance of eco-friendliness and modern aesthetics serves as the foundation for Oya’s welcoming and versatile space.
Design
The logo, color palettes, typography, and imagery reflect Oya's nature-centric ethos. Inspired by topographic island motifs, they symbolize island map and water reflections, conveying the brand's fluidity, tranquility, and commitment to quality and sustainability.
Logo icon communicates the essence of an island through a ripple resonation element.
