Project Glow Skin
Project Glow Skin is an AI-driven skin product scanner that allows users to take a photo, scan the product label, and uncover the true contents of their skincare products. It offers personalised product recommendations tailored to each user's unique skin profile. The brand aims for a fresh and vibrant identity to better resonate with a younger audience, moving away from its previous image.
Role
Art Director
Project Scope
Branding Strategy
Identity Design
Art Direction
Imagery Guideline
UXUI Design
Year
2025
Location
Hong Kong
Strategy
The aim was to create a distinctive rebranding identity design and strategy that reflects Project Glow's values of youthfulness, boldness, and relatability in a playful manner, while promoting eco-consciousness and organic principles. We utilised vibrant serif typography for the brand name, complemented by a modern sans-serif typeface for clarity and legibility. This approach strikes a balance between professionalism and an authentic, raw aesthetic.
Design
The logo, color palettes, typography, and imagery enclose Project Glow's boldness, fearlessness, authenticity, and confidence. It employs dynamic, vibrant, and inclusive colors—eye-catching hues like neons and pastels that represent diversity and inclusivity.
App icon presents the primary logo mark in a whimsical and playful manner.
